Owners see electric Rolls as a compromise, maybe even offensive
Inquiries to Rolls-Royce customers about the possible future suitability of a diesel-powered model have been met with the same dismissive attitude as earlier efforts to pitch the idea of an electric “Roller,” reports British car magazine, Autocar. That is to say, they have no interest in it. “They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it.” Steeped in tradition, Rolls-Royce isn’t seen as a brand at the front of automotive innovation, adds alternative energy Web site Green Car Reports, “but thanks to parent company BMW, the automaker has access to everything from diesel and hybrid technology through to pure electric powertrains. But buyers won’t entertain even the perception of compromise.
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